Larger consumers of electricity also have the option of becoming a self-retailer whereby load and financial settlement services are provided by non-utility affiliated billing agents. This option provides the benefit of accessing direct wholesale purchases through the Alberta Electric System Operator. Companies contemplating the self retail option must be registered participants of the AESO. Among other things, this involves meeting the AESO's prudential requirements, arranging transmission and distribution access and paying a trading charge (currently set at 13.4 ¢/MWh) on all energy transacted through the AESO in addition to an annual Participant fee (currently $150, plus GST). Self Retail is the fastest growing segment of Alberta’s electricity market is the self retail market. If you examine and categorize the number of participants in the AESO, the self retail market segment has grown dramatically during the past few years.

Valeo Power has been at the forefront of this segment by enabling a majority of the self-retail customers over the past several years, and helping boost the Power Pool participant list to more than 200.

Although there is no hard and fast rule, Valeo Power’ self retail clients tend to be larger clients greater than 2 average MW (1000 MWh / month) either through asingle industrial site or in aggregate through consolidation of a number of meters.

Customers that are comfortable with commodity transactions and dealing with multiple counterparties.

Customers with good credit or willing to post credit (cash, Letter of Credit) with the AESO, Wires Service Provider, and Wholesale market participants.

A self retail customer must arrange for all of the necessary services that an electricity retailer provides to its customers. This can require considerable commitment in terms of manpower, information systems, and time. If the self retail option is intriguing to you, Valeo Power can provide a full suite of necessary services including Billing and Settlement, Portfolio Management, and Asset Optimization.

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